Built by Operators. Backed by Proof.
After decades of building and scaling more than 30 companies, Sonatafy's founder and CEO, Steve Taplin, saw the same pattern repeat: highly talented engineering teams buried under broken delivery models. Sonatafy was built to solve that structural problem at its core, not by adding more engineers, but by establishing true ownership of execution and outcomes.
Proven at Scale
The Proof Behind the Positioning
Sonatafy's frameworks are not theoretical. They come from 195+ leadership conversations, 248+ published articles, and decades of hands-on execution.
Leadership
The People Behind the Delivery
Every engagement is led by operators who have built, shipped, and scaled software companies firsthand.
Steve Taplin
CEO, Founder
Steve Taplin is the CEO of Sonatafy Technology and a serial entrepreneur with 30+ companies founded over 25+ years (20 failures, 10 multi-million-dollar wins). He hosts the Software Leaders Uncensored podcast (195+ episodes), has authored 248+ published articles across Forbes, Entrepreneur, CIO, and Inc., and has delivered 50+ speaking engagements. He is a Forbes Technology Council member, the author of Fail Hard Win Big, and co-author of The Backlog Illusion with Sonatafy CTO Chris Horvat.
Steve is also an Amazon bestselling author and keynote speaker on entrepreneurship, execution, and AI strategy.
Book Steve to speak at your next event →
Chris Horvat
CTO
Driving force behind Sonatafy’s delivery systems, designing and evolving the frameworks that turn inconsistent teams into high performing, predictable delivery engines. Creator of the Definition of Ready, Time in Status SLA, and the Focus Meter, models built to eliminate bottlenecks and accelerate output. Leads technical direction across all POD engagements, working directly with clients to identify breakdowns in delivery and implement systems that drive immediate, measurable improvement. Known for building practical, implementation ready frameworks that teams actually use, focused on one outcome, helping engineering organizations ship faster, with fewer surprises, and far better results.
Business Leadership
Mark Atinger
CFO Sonatafy, Founder FIMARK, CFO Services,
Josh Nuzzi
VP of Marketing
Kristen Strodtman
Accounting
Julio Lopez
Marketing
Isabel Reyes
HR Lead
Karla Cosgalla
Talent Acquisition Team Leader
Daniel Nieves
Talent Acquisition Team Leader
Hilde Ruiz
IT Manager
What We Do Not Do
Clear Boundaries Build Trust
Knowing what we will not do is as important as knowing what we will. These boundaries exist to protect both sides of the engagement.
Now Available
The Backlog Illusion
Steve Taplin and Chris Horvat's book on why software teams look busy while delivery slows, and how managed PODs restore flow. Available now on Amazon.
Working With Sonatafy
Core Values & Mission
Six principles that define how we build teams, run engagements, and deliver software. These are not aspirational. They are operational.
We Promote Innovation
Innovation is how we stay ahead of the challenges our clients face. We continuously invest in our people, processes, and tools to ensure every engagement improves on the last.
Partnerships for Growth
We align with companies pushing technology forward. Every engagement is structured to create long-term value, not just fill roles.
Team Development
Our engineers are expected to stay sharp. Continuous learning is embedded in how we operate, from architecture reviews to hands-on work with emerging technologies.
"Delivery excellence is not about where the team sits. It is about who leads it, how they are held accountable, and whether the model is built to sustain quality over time."
, Steve Taplin, CEO
Engineering Assessment
How Mature Is Your Engineering Delivery?
Take our Engineering Velocity & Leverage Maturity Assessment to uncover bottlenecks, measure execution health, and benchmark your team.
Product Assessment
Is Your Product Team Operating at Full Capacity?
Take our Product Team & Processes Maturity Assessment to evaluate your product organization's effectiveness and identify growth opportunities.
Benchmark your readiness
A short diagnostic, a clear next step.
Free · confidential · no sales call
Leadership Readiness Assessment
Pinpoint where your engineering leadership and org design need to evolve to support the next stage of growth.
Your Backlog Is a Symptom. Your Delivery Model Is the Problem.
When Headcount Goes Up and Output Stays Flat, the Issue Is Structure. Sonatafy installs the teams and accountability that make delivery predictable again. A 30 minute conversation can show you exactly where the bottleneck is.