248+ Published Articles on Software Delivery, AI, and Leadership
Steve Taplin is a Forbes Technology Council member with 248+ published articles across Forbes, Entrepreneur, CIO, and Inc. on the topics that matter most to engineering executives: software delivery, AI strategy, team scaling, and the leadership patterns that separate companies that ship from companies that spin.
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Start Here. The Articles That Define the Thesis.
The foundational articles that outline Sonatafy's position on delivery, leadership, and why most software teams are structured to fail.
Browse by Topic
Insights on Delivery, AI, Leadership, and Entrepreneurship
Delivery
Backlog management, velocity, POD models, staff augmentation, outsourcing, code quality, team productivity.
AI
AI hiring, generative AI in development, skills crunch, automation, separating hype from reality.
Leadership
Crisis management, coaching, motivation, burnout, EQ, remote leadership, IT innovation, executive roles.
Entrepreneurship
Fundraising, brutal truths, business mistakes, scaling companies, lessons from 30+ ventures.
Industry
H-1B policy, nearshoring, cloud vendors, digital transformation, remote work trends, talent retention, M&A.
Nearshoring
Nearshore development, outsourcing strategies, Latin America tech talent, staff augmentation best practices.
Technology
Cloud optimization, software development trends, nearshore tech, digital transformation, IT recruitment, remote teams.
Business
Software talent, hiring strategies, freelancers, business mistakes, M&A, Latin America nearshoring.
Marketing
Employee autonomy, team empowerment, and management strategies for modern tech organizations.
News
Inc. 5000 recognition, Fail Hard Win Big launch, Forbes invitation, media features.
All Articles
The Complete Library
Recurring Themes
The Same Patterns Show Up in Every Article
Headcount does not equal velocity
Doubling the team rarely doubles output. Coordination overhead, onboarding friction, and ownership fragmentation eat the gains. The delivery model matters more than the number of engineers.
AI is exposing process, not replacing people
The companies getting value from AI are not replacing developers. They are using AI to reveal which processes are broken, which handoffs are wasteful, and which workflows were never designed to scale.
Compliance and speed are not opposites
In healthcare, fintech, and enterprise software, compliance slows delivery only when it is treated as a separate process. The teams that ship fast in regulated environments have built compliance into the architecture.
Execution ownership is the missing layer
Staffing firms send resumes. Consulting firms send decks. Neither owns the outcome. The companies that restore delivery predictability are the ones that install accountability between strategy and code.
The cost of a wrong hire compounds
A $150K engineer costs $270K fully loaded. A bad hire costs multiples of that in lost velocity, team disruption, and rework. Speed to hire is not the metric. Speed to meaningful contribution is.
Failure is the most underused data source
Entrepreneurs who treat failure as feedback build resilient companies. Teams that run blameless retrospectives improve faster. The pattern holds at every scale from startup to enterprise.
Steve Taplin
Steve Taplin is the CEO of Sonatafy Technology and a serial entrepreneur with 30+ companies founded over 25+ years (20 failures, 10 multi-million-dollar wins). He hosts the Software Leaders Uncensored podcast (195+ episodes), has authored 248+ published articles across Forbes, Entrepreneur, CIO, and Inc., and has delivered 50+ speaking engagements. He is a Forbes Technology Council member, the author of Fail Hard Win Big, and co-author of The Backlog Illusion with Sonatafy CTO Chris Horvat.
Software Leaders Uncensored
The articles come from the same patterns Steve hears on the podcast. 195+ conversations with CIOs, CTOs, and engineering leaders.
Browse podcast episodes →Fail Hard Win Big
The entrepreneurship articles distill lessons from Steve's book. 30+ companies. 20 failures. 10 successes.
About the book →Benchmark your readiness
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Delivery Maturity Assessment
Benchmark your team's velocity, coordination, and execution health against high-performing engineering organizations.
Leadership Readiness Assessment
Pinpoint where your engineering leadership and org design need to evolve to support the next stage of growth.
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